Generative Engine Optimization

Get Your Business Mentioned by AI

ChatGPT, Gemini, Perplexity and AI Overviews

Part of our full SEO service

Multan based, serving all Pakistan

More people now ask an AI assistant instead of scrolling a results page. They ask ChatGPT for a recommendation, or read Google’s AI Overview and never click anything at all. If the answer names your competitors and not you, that enquiry is gone before your website was ever involved.

Generative Engine Optimization is the work of becoming a source those systems draw on. It is not a replacement for SEO, it is the same foundations pushed further: clear answers, a well defined brand entity, and markup a machine can read without guessing.

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Nizam Ud Deen - SEO Observer
Nizam Ud Deen

CEO @ ORM Digital Solutions
(SEO Specialist)

10+ years experience

Founder Profile

What GEO Covers

Six areas of work. We run them alongside your SEO rather than as a separate campaign.

AI Visibility Audit

What ChatGPT, Gemini, Perplexity and AI Overviews currently say about you, and whether they cite you at all.

See the AI Audit

AI Query Research

The questions buyers actually type into an assistant, which are longer and wordier than keywords.

See Query Research

Content Built to Be Cited

Answers placed where a machine can lift them, with definitions, comparisons and sources.

See Content Work

Entity Strengthening

Making it unambiguous who you are, where you are, and what you do, everywhere it is stated.

See Entity Work

Structured Data

Markup that lets an engine extract your facts instead of interpreting your layout.

See Structured Data

AI Visibility Reporting

Which assistants mention or cite you, for which prompts, tracked month to month.

See AI Reporting

Free Audit Call

Do AI Assistants Mention Your Business?

Book a free 20 to 30 minute call on Zoom, Google Meet or WhatsApp. We look at your site, your Search Console and the businesses ranking above you, then tell you what would move first.

Book a Free AuditWhatsApp Us

Prefer to talk now? Call +92 300 6456323. Quotes are shared on WhatsApp once we have seen your numbers.

Proof of Performance

Results for Real Clients

Search Console and Analytics data from client sites, with the period stated on every figure.

Nine Flat Months, Then a Step to 732K Impressions

A Local Pizzeria That Covered Its Subject

732KImpressions, 12 Months
6.5KClicks
9.8Avg. Position
Late MayWhere It Turns

Read the Case Study

Search Console for Bella Pizzahh, twelve months to August 2026: 732K impressions, line steps up in late May

Click-Through More Than Doubled on the Same Reach

A Restaurant That Ranked but Was Not Chosen

0.9%CTR, from 0.39%
2.33KClicks, 12 Months
259KImpressions
9.8Avg. Position

Read the Case Study

Search Console for Pronto Pizza, twelve months: clicks climb from late May on a steady impression line

See All Case Studies

What our Clients think about ORM!

Asadullah AbdulJabbar (AJDEVZ)

Best SEO services provided in this company. And also excellent services in web development. Thanks Nizam bro.

Asadullah AbdulJabbar (AJDEVZ)

Imran Khan

Awesome experience with you

Imran Khan

I worked with ORM Digital Solution. You have a very good professional team. I appreciate your quick response and professional services. Keep it up. Looking forward for more future projects with you.

Abbas Ali

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Why Us?

Why Trust ORM With This

We have been doing SEO since 2014, from Multan. GEO is new; the foundations it rests on are not.

  1. We will not promise you a position in an AI answer: those answers change between users and between sessions, and anyone guaranteeing a place in one is guessing.
  2. It builds on work you already need: entity clarity, schema and genuinely useful content help ordinary search too, so the effort is not wasted if AI search stalls.
  3. We report what is actually observable: prompts, mentions and citations, not an invented visibility score.
  4. No shortcuts: no spun content farms aimed at AI crawlers, nothing that would embarrass you if a human read it.
  5. It stays part of your SEO plan, not a separate product sold back to you.
Meet Our Founder
Auditing how AI engines describe and cite your brand

AI Visibility Audit

Before changing anything we establish what the assistants already believe. We check:

  • What each assistant says when asked about your brand
  • What they answer for your main service questions
  • Whether your site is cited, and on which pages
  • Which competitors are named instead of you
  • Any wrong or outdated facts being repeated about you
  • Whether your site is reachable by AI crawlers at all

Incorrect information is the finding that matters most. An assistant confidently repeating an old address or a service you stopped offering does more damage than simply being absent.

Get an AI Audit

AI Query Research

People type differently when they are talking to an assistant. Instead of two words they write a sentence with context. We map:

  • Full questions rather than keyword fragments
  • Comparison prompts between you and alternatives
  • Prompts that ask for a recommendation outright
  • Follow-up questions a buyer asks next
  • The wording used locally rather than generic phrasing

These prompts rarely appear in keyword tools, because tools report what people type into a search box, not what they say to an assistant.

Get Query Research
Researching the prompts buyers ask AI assistants
Content structured so AI answers can cite it

Content Built to Be Cited

A page that ranks is not automatically a page a model will quote. What gets cited is content it can lift cleanly:

  • A direct answer near the top, before the build-up
  • Definitions stated plainly in one sentence
  • Comparison tables instead of long prose
  • Figures attributed to a named source
  • Headings that match the question being asked
  • Content dated and kept current

Burying the answer under three paragraphs of introduction is the most common reason a useful page never gets quoted.

Discuss Content

Entity Strengthening

These systems work on entities, not strings. They need to be certain which business you are. We make that unambiguous:

  • Organization and Person schema that agree with each other
  • The same name, address and phone everywhere online
  • Profiles linked as sameAs so they connect to one entity
  • A founder and team who are identifiable people
  • Mentions on sites that already carry weight

This is the least visible part of the work and the part that decides whether a model treats you as a known organisation or as an unfamiliar website.

Strengthen My Entity
Strengthening your brand entity and knowledge graph
Structured data that makes answers machine readable

Structured Data

Markup removes the guesswork. Instead of inferring your facts from page layout, an engine reads them:

  • Organization and LocalBusiness for who and where you are
  • Service markup for what you sell
  • FAQPage for questions and answers
  • Article markup with author and dates
  • Product markup for stores
  • Validation, so a silent error does not disable it

We only mark up what is genuinely on the page. Marking up things that are not there is a manual action waiting to happen.

Get Schema Fixed

AI Visibility Reporting

This is new enough that honest measurement matters more than a polished dashboard. Each month you get:

  • The prompts we track, and what each assistant answered
  • Whether you were mentioned, cited, or absent
  • Which competitors appeared instead
  • Referral traffic from AI assistants where it is identifiable
  • What changed since last month, and what we did

We will also tell you when a result moved for reasons outside the work. These systems update constantly, and pretending every change was ours would be dishonest.

Get AI Reports
Monthly reporting on AI search visibility

We are here to answer all your questions

Common questions about generative engine optimization and AI search.

It is the work of getting your business mentioned and cited when someone asks an AI assistant instead of using a search box. That covers ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews. The methods overlap heavily with SEO, but the target is an answer rather than a ranking position.

Mostly the same foundations, applied with a different goal. Crawlability, clear content, entity clarity and schema matter for both. What changes is structure: an assistant needs a clean extractable answer, where a search engine will forgive a slow build-up.

No, and you should be wary of anyone who says otherwise. AI answers vary between users, sessions and model updates, and nobody controls them. What we can do is make you the kind of source these systems draw on, and report honestly on what they say.

Not urgently, but the gap is worth watching. If your buyers are starting to ask assistants instead of searching, traffic can fall while your rankings stay exactly where they are. The audit tells you whether that is happening to you yet.

By tracking a defined set of prompts and recording what each assistant answers, month to month, plus referral traffic from AI tools where it is identifiable. It is less precise than rank tracking and we will not pretend otherwise.

It sits inside your SEO engagement rather than being sold separately, and with most clients we work on a partnership basis rather than a fixed monthly fee. Ask us for the audit first, then decide whether the rest is worth doing.

Invisible to AI Assistants?
Let us Check What They Say!

Call 0300 6456323