Ecommerce SEO Services

Get Your Products Found on Google

Organic Orders, Without Raising Ad Spend

WooCommerce, Shopify and custom stores

Multan based, serving all Pakistan

Most online stores get their orders from paid ads, and the moment the ad budget stops, so do the sales. Search traffic behaves differently: a product page that ranks keeps bringing buyers in long after the work is done.

Ecommerce SEO is what gets you there. It is different from ordinary SEO because a store has hundreds of pages that look alike, filters that create thousands more, and products that go out of stock. Getting those handled properly is most of the job.

Nizam Ud Deen - SEO Observer
Nizam Ud Deen

CEO @ ORM Digital Solutions
(SEO Specialist)

10+ years experience

What Ecommerce SEO Covers

Six areas of work. Take them as one campaign, or start with the part holding your store back.

Product Page Optimisation

Titles, descriptions, images and variants written so a product page can rank and still sell.

Category Page SEO

Category and collection pages are what rank for the terms buyers actually search, not individual products.

Site Structure and Filters

Navigation, filters and pagination set up so search engines crawl your catalogue instead of drowning in it.

Product Schema

Price, stock and review markup so your listings can show rich results instead of a plain blue link.

Duplicate and Dead Products

Near identical variants, thin pages and discontinued products handled so they stop diluting the store.

Revenue Reporting

Reporting on orders and revenue by landing page, not just keyword positions.

Free Audit Call

Is Your Store Found for the Products It Sells?

Book a free 20 to 30 minute call on Zoom, Google Meet or WhatsApp. We look at your site, your Search Console and the businesses ranking above you, then tell you what would move first.

Prefer to talk now? Call +92 300 6456323. Quotes are shared on WhatsApp once we have seen your numbers.

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Why Us?

Why Online Stores Choose ORM

We have been doing this since 2014, from Multan, including for stores selling across Pakistan and abroad.

  1. We work on the catalogue, not just the homepage: most store rankings are won or lost on category and product pages.
  2. We fix crawling before chasing keywords: filter URLs and duplicate variants waste more ranking potential than missing content does.
  3. Copy written to sell as well as rank: a product page that ranks and does not convert has not earned anything.
  4. Measured in orders: revenue by landing page, so you can see what the work returned.
  5. White hat only: no doorway pages, no scraped manufacturer copy, nothing that risks the store.
Ecommerce product page optimisation

Product Page Optimisation

Product pages are where the buying decision happens, so they have to do two jobs at once. We work through:

  • Titles built from how people search
  • Descriptions written for the product, not copied from the supplier
  • Image file names, alt text and compression
  • Variants handled without creating duplicate pages
  • Customer reviews surfaced on the page
  • Internal links to related and complementary products

Manufacturer descriptions used word for word are the single most common reason store pages fail to rank, because hundreds of other sellers have the same text.

Category and Collection Pages

Buyers search for a type of product far more often than a specific one, which makes category pages your most valuable ranking assets. We cover:

  • One category mapped to one buying term
  • Introductory copy that helps someone choose
  • Sensible sort order and page titles
  • Subcategories where search demand justifies them
  • Links between related categories

Most stores leave these pages as a bare grid of products with no text at all, which is why they lose to competitors who treat them as real pages.

Ecommerce category and collection page SEO
Ecommerce site structure and faceted navigation

Site Structure and Faceted Navigation

A store creates far more URLs than anyone intends. Filters for size, colour and price can generate thousands of near identical pages. We handle:

  • A flat structure so products sit close to the homepage
  • Filter and sort URLs controlled rather than left open
  • Pagination that search engines can follow
  • Canonical tags across variants and duplicates
  • Internal search pages kept out of the index
  • Crawl budget spent on pages that can earn

On a large catalogue this is usually the work that unlocks everything else.

Product Schema and Rich Results

Structured data is how a listing earns stars, prices and stock status in search results, which lifts clicks without any change in position. We implement:

  • Product markup with price and currency
  • Stock availability kept accurate
  • Review and rating markup where reviews are genuine
  • Breadcrumb markup across the catalogue
  • Validation, so errors do not silently remove the rich result

Review markup on reviews you did not actually receive is a manual action waiting to happen, so we only mark up what is real.

Product schema and rich results in search
Duplicate and out of stock product cleanup

Duplicate and Out of Stock Products

Catalogues get messy over time, and the mess costs rankings quietly. We work through:

  • Near identical variant pages consolidated
  • Thin product pages given real content or merged
  • Discontinued products redirected rather than deleted
  • Seasonal products kept live between seasons
  • Out of stock pages that keep their rankings

Deleting a product that was ranking throws away every link and every bit of history it had built up. A redirect keeps it.

Ecommerce Reporting

A store is measured in orders, so that is what we report on:

  • Organic revenue and orders by landing page
  • Category and product page performance
  • Buying terms gained and lost
  • Indexed pages versus pages that earn
  • A monthly summary in plain language

The question we answer every month is whether organic search sold more this month than last.

Ecommerce SEO revenue reporting

We are here to answer all your questions

Common questions about ecommerce SEO and online stores.

Technical and catalogue fixes can show movement within a few weeks. Competitive category terms usually take a few months of consistent work, depending on how many sellers are chasing the same products.

Yes, both, along with custom built stores. The principles are the same; what changes is how filters, variants and templates are controlled on each platform.

It is better to think of it as reducing your dependence on ads. Search traffic keeps arriving after the work is done, so over time a larger share of orders comes without paying per click.

You can, and it helps if you know the products well. What matters is that the text is yours rather than the supplier’s, because identical descriptions across many sellers rarely rank.

We keep the page live and handle it properly rather than deleting it. Deleting a ranking product page throws away its links and history, and it is hard to win back.

With most stores we now work on a partnership basis rather than a fixed monthly fee, so what we earn is tied to how the store actually performs. Tell us about your catalogue and we will say plainly whether we think we can move it.

Want More Organic Orders?
Let us Look at Your Store!