Reach the Few People Who Actually Buy

Usually yes, because the people searching are far closer to buying. The question is not how many searches there are, but how much one new customer is worth to you. For specialised businesses that figure is often high enough to justify the work on a handful of terms.

Tools round small numbers down and miss wording they have little data on. We check Search Console, your existing enquiries and how buyers describe the problem, which regularly turns up demand the tools report as nothing.

The method is the same but the emphasis changes. Keyword research is harder and matters more, content has to be genuinely expert because your readers know the subject, and a small number of relevant links outweighs a large number of general ones.

We need to learn it, and we will ask you a lot of questions early on. The technical knowledge stays with you; our job is turning it into pages that answer what buyers are searching for.

Often faster than a competitive market, because there are fewer established competitors to displace. Building real depth across a subject still takes months rather than weeks.

With most clients we now work on a partnership basis rather than a fixed monthly fee, so what we earn is tied to how the business actually performs. Tell us what you sell and we will say honestly whether the search demand justifies a campaign.