Client Case Study

Game of Bricks SEO Case Study

An International Store, 3.4K Purchases in Thirty Days

LED lighting kits, sold across Europe and beyond

Google Analytics, several windows to August 2026

Game of Bricks sells LED lighting kits and accessories for building-brick sets, from one store to buyers across Europe and North America. The brief combined three things that are usually sold separately: international SEO so each market finds its own version of the store, ecommerce SEO so product pages win buyer searches, and a blog that brings readers in and carries them to the products.

The figures are Google Analytics over several windows, newest first, published with the screens by our founder on nizamuddeen.com. The growth percentages in the approach section are the ones published there; the windowed figures are read straight off the screens.

10+ years experience

The Numbers at a Glance

Google Analytics for the store. Each card states its window.

281K Active Users

Thirty days to August 2026, up 10.8% on the previous period.

3.4K Purchases

The same thirty days, up 20.4%. Purchases grew about twice as fast as traffic.

7 Countries

Above three thousand active users each in the last 28 days, every one of them growing.

1.9M Active Users

Twelve months of Google Analytics, with 25M events and 7.5M views.

50K Purchases

Completed orders across the same twelve months.

185% Growth

Organic traffic growth within six months, as published, with sales up 120% through the product pages.

What our Clients think about ORM!

What It Shows

What This Case Shows

A store that sells into several countries has to be three stores in one: correctly targeted for each market, optimised for the buyer searches in each, and fed by content that brings people who did not yet know they wanted the product.

Country targeting is technical work first. Hreflang and geo-targeting decide which version of a page a market sees before any keyword matters.
Product pages win buyer searches when their titles, descriptions and schema are written for them, and when category structure lets crawlers reach every one.
A blog is a sales channel when every post links to the products it relates to. Blog traffic contributed 40% of leads, as published.
Purchases growing faster than traffic means the extra visitors converted rather than inflating sessions.
Several windows beat one. Thirty days, twelve months and an earlier thirty-day window are all shown, so the trend can be checked against itself.

The Store and the Goal

Game of Bricks is an international ecommerce store: LED lighting kits and accessories for building-brick sets, shipped to customers in the United States, the United Kingdom, Germany, the Netherlands, France, Denmark, Sweden and beyond. The aim was to take visibility beyond the home market, grow organic traffic from several regions at once, and turn product listings and content into a lasting source of qualified leads and orders.

Get the brand seen in several international markets
Make the product pages win the searches buyers make when ready to purchase
Run a blog that brings in steady organic traffic
Smooth the path from landing page to checkout
Grow traffic and orders in ways that can be measured

Every goal on that list has a number beside it further down the page.

Three Tracks of Work

The work ran on three tracks at once, because each one depends on the others.

International coverage: hreflang and country targeting set per market, keyword research done separately for five or more countries so regional intent is captured, and links earned from authoritative international sites
Ecommerce SEO: titles, descriptions and schema on every product written with the results page in mind; categories and internal links reorganised so crawlers reach everything; product photos and copy improved for search engines and shoppers alike
Blog and content: a publishing calendar that alternates teaching posts with buying posts, articles that solve the problems shoppers search for, and links that walk readers from an article to a product
The published results: organic traffic up 185% inside six months, localised rankings in more than ten international regions, sales up 120% through the product pages, blog traffic 40% of leads, several top-three rankings on hard-fought keywords
The windowed analytics figures in the next sections are the record those claims rest on

None of the three tracks would have produced this alone. A blog without products to link to is a magazine; product pages without country targeting compete with themselves.

Where the Traffic Comes From

The screen beside this section is the 28-day Google Analytics view of active users by country, with the traffic-channel panel alongside.

United States 33K, United Kingdom 21K, Germany 7.5K, Netherlands 7.3K, France 6.8K, Denmark 3.9K, Sweden 3.5K
Each of those countries up on the previous period
Seven countries above three thousand active users each
The channel panel mixes every source, paid and organic alike; organic search accounts for 30K sessions of it
A store that once sold mostly at home now draws from both sides of the Atlantic

This is what the country targeting was for: each market finding its own version of the store, in its own search results.

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The Evidence: Thirty Days to August 2026

The most recent window first. The screen beside this section is the store’s Google Analytics for the thirty days to August 2026.

281K active users, up 10.8%
2.4M events and 123K key events
3.4K purchases, up 20.4%
Purchases rose about twice as fast as visitors, meaning a bigger share of arrivals bought
The same dashboard was screen-recorded live, so the numbers can be watched changing instead of read off a still

Traffic growth that does not convert is a vanity number. Purchases outrunning users is the figure that matters to a store.

Twelve Months of Google Analytics

The screen beside this section is the store’s Google Analytics for a full year.

1.9M active users
25M events
7.5M views
50K purchases across the year
A year-long view smooths the seasonal peaks that a single month can exaggerate

Fifty thousand orders in a year from a store that sells a niche product to hobbyists in several countries is the product of all three tracks working together: the markets found it, the product pages converted it, the blog kept feeding it.

The Earlier Window, for Comparison

An earlier thirty-day window sits beside this section so the recent month has something to be measured against.

125K active users in the earlier window
483K product views
2.7K purchases
Compared with the recent month higher up the page, active users have more than doubled since
A thirty-day real-time recording was also captured in that earlier window

If your store sells into more than one country, the method is on our ecommerce SEO service page, and the store itself is the kind of build our web design service does.

Proof of Performance

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We are here to answer all your questions

Questions about this case study.

Are these figures organic only?

The Search Console figures in our other case studies are organic only. Google Analytics, used here, covers all channels. The channel panel in the country screen shows organic search at 30K sessions in the 28-day window beside paid and direct traffic, and we say so rather than presenting the whole as organic.

What does hreflang do for a store like this?

It tells search engines which version of a page belongs to which country and language, so a shopper in Germany is shown the German-targeted page rather than the American one. Without it, a multi-country store competes with itself and the wrong version ranks in the wrong market.

How does a blog produce sales?

By answering the questions people have before they know which product they want, and linking from every answer to the products it relates to. On this store blog traffic contributed 40% of leads, as published, because the posts were written to carry readers toward a purchase.

Why show three different windows?

Because a single month can flatter or flatten a store. Thirty recent days show where it is now, twelve months show the scale of the year, and an earlier thirty-day window shows how far it has come. Together they let the trend be checked against itself.

Would this work for a Pakistani store selling abroad?

Yes, and it is the pattern for Faisalabad textiles or Multan handicrafts sold overseas: country targeting, product pages written for the buyer in each market, and content that reaches them before they search for a product name. Our ecommerce SEO service page covers it.

Where do these figures come from?

The store’s Google Analytics across several windows, published with the screens and a live recording by our founder at nizamuddeen.com. The figures here are the same; the wording is ORM’s.

Game of Bricks SEO Case Study

Nizam Ud Deen