Game of Bricks

Game of Bricks

Website URL:

Case summary:

Game of Bricks was created by people who love LEGO. The dream began just in one day with the company’s founder. This Game of Bricks retailer focuses on the best LEGO Light Kits for LEGO customization and is a favorite of kids everywhere. Within eight months, organic traffic made up 25% of their revenue. Over the year, data showed an organic revenue increase of 81% from $94k to $170k.


Game of Bricks came to ORM Digital Solutions to increase their conversion rate, retain and see return customers, and see new users increase. They mostly wanted us to focus on Keywords Target and SEO for mobile, as most of their customers originate.


We completed some of the work for this LEGO light and customization company. We wrote optimized copy focused on making the tone fun and contemporary, built backlinks to their site, and fixed many 404 errors. We also created new category pages and menu items, created a redirect strategy, and added customer reviews to the home page.


Posted on

September 18, 2020

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