An SEO quote at ORM is set from where your website and your market stand today, so we look at your current stats first and then declare the figure on WhatsApp, after a free 20 to 30 minute audit call. There is no rate card on this site, on purpose. Two businesses in the same city can need very different work, and a fixed package would charge one of them for work it does not need.
This article explains how that works in practice: what decides the scope of SEO work, the three ways to work with ORM, how each one is quoted, and how results are reported. The short version of all three options lives on the ORM SEO packages page.
Why Is There No SEO Price List on This Site?
A price list prices a package, while SEO work has to fix a specific website in a specific market.
A rate card assumes every site starts from the same place. In practice, one site is blocked from Google by a setting left on after launch, another has strong pages but no links, and a third competes against national brands for every search.
Quoting before looking at the site leads to one of two results: the client pays for work the site does not need, or the quote leaves out the work that would have made a difference. ORM avoids both by reviewing the site first. The review uses Search Console, the Google Business Profile, a crawl of the site and a look at who ranks for the searches that matter to the business.
What Decides the Scope of SEO Work?
Five things decide the scope: the state of the site, the competition in your city and category, how much content is needed, the links and mentions you already have, and your capacity to handle more enquiries.
- The state of the site. Speed on phones, indexing, page structure, titles and content on the pages that should earn enquiries. A site with technical blockers needs those fixed before anything else moves.
- Competition by city and category. A single city with lower competition, such as Multan, Faisalabad or Sargodha, needs less work than Lahore, Karachi, Islamabad or Rawalpindi. A contested category or a store with hundreds of products needs more again. ORM groups this into three market levels: Essential, Advanced and Aggressive.
- Content needed. The number of service pages, location pages and articles your buyers’ searches call for.
- Authority already earned. Existing links, mentions, reviews and directory listings shorten the work. A brand-new site starts from zero.
- Your capacity. SEO produces enquiries. If nobody answers the phone or replies on WhatsApp, more enquiries are wasted, so the plan matches what your team can handle.
All Three Options, Side by Side
The Blueprint, the Build and the Partnership, with what each includes and how each is quoted.
What Are the Three Ways to Work With ORM?
ORM offers three options: the Blueprint is the plan, the Build is the plan carried out every month, and the Partnership adds shared risk on results.
| Option | What you get | Commitment | Best for |
|---|---|---|---|
| The Blueprint | An audit of your site, Google Business Profile, competitors and searches, a diagnosis ranked by impact, and a 90 day action plan you own | One time, no contract | Owners who want proof before a monthly engagement, or who want to check an existing agency |
| The Build | Monthly technical and on-page work, content, authority from relevant Pakistani and industry sites, local and AI visibility, and enquiry tracking | Six to twelve months | Owners who already know they need ongoing SEO |
| The Partnership | The Build, with part of ORM’s return tied to growth above your current baseline | Twelve months minimum, limited places | Businesses with clear enquiry or order data and a team ready to close |
The Blueprint
The Blueprint answers one question: what is holding this site back, and in what order should it be fixed? It is written so that you, your own team or any agency can carry it out. If you go on to the Build or the Partnership, the Blueprint is credited back in full.
The Build
The Build is the monthly engagement. It covers the whole system rather than a list of tasks: technical health, the pages that should earn enquiries, articles for the questions buyers ask, links and mentions that are earned rather than bought, the Google Business Profile, and tracking that ties each enquiry to the page that produced it. The market level, Essential, Advanced or Aggressive, depends on your city and category.
The Partnership
The Partnership is for businesses that want ORM to carry part of the risk. Together we set a baseline from your last twelve months of enquiries or orders, adjusted for seasonal swings, and ORM’s share depends on growth above that line. The terms are put in writing before any work starts.
How Is Each Option Quoted?
Every option is quoted on WhatsApp after we have looked at your site, and every figure is put in writing before you commit.
- Send your website address. Nothing else is needed to start.
- The free audit call. Twenty to thirty minutes on Zoom, Google Meet or WhatsApp, with your site and market shared on screen.
- The recommendation. We say which option fits, or that none does yet if you are better off fixing something yourself first.
- The written quote. The Blueprint is quoted exactly on the call. The Build is confirmed at your market level. The Partnership terms are set from your close rate and average order value.
You keep the findings from the call whether you go ahead or not.
How Are Results Measured?
Results are measured in enquiries, not rankings: calls, WhatsApp messages, form submissions and orders, each attributed to the page that produced it.
Rankings and traffic are reported as supporting detail, because a position that brings no enquiries does not help the business.
Each monthly report shows tracked calls and WhatsApp messages, form enquiries by landing page, orders for stores, and Google Business Profile calls and direction requests. The exact definition of an enquiry is agreed in writing at the start, so there is no disagreement later about what counted. Every case study in the ORM portfolio is built from the client’s own Search Console data in the same spirit.
What Should You Check in Any SEO Proposal?
A trustworthy SEO proposal is based on a look at your site, reports in enquiries, keeps every account in your name and never promises a position by a date.
Check any proposal, from ORM or anyone else, against these points:
- It was written after someone looked at your site, not copied from a package list.
- It says what will be reported, and whether enquiries are part of it.
- Your website, Search Console, Analytics and Google Business Profile stay in your name.
- It explains how links will be earned. Bought links and bought reviews put the site at risk.
- It does not guarantee a ranking. No honest provider can, because Google decides rankings.
- It sets a realistic timeline. Some fixes show quickly, and most of the gains build over months.
Last Thoughts on How SEO Services Are Quoted
SEO services are quoted fairly when the quote follows the work a specific site needs. That is why ORM reviews your site and market first, recommends the Blueprint, the Build or the Partnership based on what it finds, and declares the figure on WhatsApp in writing before you commit. The measure of success stays the same in every option: more calls, messages, forms and orders. For the side-by-side summary of the three options, see the SEO services overview and the packages page.
Key Takeaways
- ORM has no rate card: every quote follows a review of your site and market.
- Scope depends on the site’s state, competition by city and category, content needed, existing authority and your capacity.
- The Blueprint is the plan, the Build is the plan carried out monthly, and the Partnership shares the risk on growth.
- Quotes are declared on WhatsApp after the free audit call and put in writing before you commit.
- Results are reported in enquiries, with rankings as supporting detail.
Frequently Asked Questions (FAQs)
Why does ORM not publish SEO prices?
Because the right work depends on the site and the market. A published rate card would fit some businesses and miss what others need, so ORM reviews the site first and then declares the figure on WhatsApp.
Why do two businesses get different SEO quotes?
Their sites start from different places and compete in different markets. A site with technical problems in a contested city needs more work than a healthy site in a quieter market.
What should I send before the audit call?
Only your website address. Access to Search Console and your Google Business Profile helps, but the first look works without it.
How long does the free audit call take?
Twenty to thirty minutes on Zoom, Google Meet or WhatsApp, with your site and market reviewed live on screen.
Do I have to start with the Blueprint?
No. If you already know you need ongoing work, you can start with the Build. The Blueprint suits owners who want proof first.
Can I change options later?
Yes. Many clients start with the Blueprint or the Build and move to the Partnership once both sides know the numbers.
Is the quote fixed once I accept it?
Yes. Every figure and term is put in writing before work starts, and any change in scope is agreed in writing first.
Does ORM guarantee rankings?
No. Google decides rankings, so no honest provider can promise a position by a date. ORM commits to transparent reporting and measurable progress towards enquiries.
Can the Blueprint check my current agency’s work?
Yes. The Blueprint gives you an independent audit and action plan that you can compare with what your current agency is doing.
Do you work with businesses outside Multan?
Yes, across Pakistan and abroad. Map pack results need a genuine location in the city, while ordinary search results do not depend on where ORM is based.
What does ORM need from me during the work?
Access to your accounts in your name, enquiries answered promptly, and honest answers about what you sell and to whom.
Free Audit Call
Want to Know Which Option Fits Your Business?
Book a free 20 to 30 minute call on Zoom, Google Meet or WhatsApp. We look at your site, your Search Console and the businesses ranking above you, then tell you what would move first.
Prefer to talk now? Call +92 300 6456323. Quotes are shared on WhatsApp once we have seen your numbers.
Nizam Ud Deen, author of The Local SEO Cosmos, is a seasoned SEO Observer and digital marketing consultant with close to a decade of experience. Based in Multan, Pakistan, he is the founder and SEO Lead Consultant at ORM Digital Solutions, an exclusive consultancy specializing in advanced SEO and digital strategies.
In The Local SEO Cosmos, Nizam Ud Deen blends his expertise with actionable insights, offering a comprehensive guide for businesses to thrive in local search rankings. With a passion for empowering others, he also trains aspiring professionals through initiatives like the National Freelance Training Program (NFTP) and shares free educational content via his blog and YouTube channel. His mission is to help businesses grow while giving back to the community through his knowledge and experience.