If you plan to use an SEO company specializing in search engine optimization (SEO) to best meet your expectations, know that, faced with a multitude of offers all as promising as each other, your choice is not always obvious.
The consultant will be responsible for analyzing the different possibilities for marketing a product. To do this, he will not hesitate to advise companies on the strategies they must adopt to achieve this goal.
Companies also use a marketing consultant when launching a new product on the market. This one will evaluate the chances of seeing this new product conquer the consumers. It will therefore be necessary to study the evolution of the market in order to be able to establish an effective strategy and an adapted communication plan to successfully launch this new product; Search Engine Optimization which it will continue to follow up.
To carry out its various missions, a marketing consultant will have to demonstrate a real commercial sense, to which will be added a good sense of communication that must face different types of consumers to which he must be able to adapt.
The marketing consultant will have to keep abreast of the latest marketing news to be able to give effective advice to the various customers who request Search Engine Optimization.
It is nevertheless useful to note that the latter exercises his job autonomously but, nevertheless, he will have to be able to manage in the most efficient way, be it collaborators or partners.
A job as a marketing consultant requires the person who practices it to be able to adapt to staggered schedules and a multitude of trips to collaborate with loyal customers or even potential customers.
Errors not to commit
Mistake # 1: Formulate your need as a Google query
If you think about it, you will find that a simple query with what you need as a service is not necessarily the best solution. For example, if you are looking for the best Search Engine Optimization company in Montreal, you think that Googler is the phrase: “Best SEO Company in Montreal”, or variations of this phrase, and the best specialized company SEO in Montreal appears at the top of the results page of your query.
The truth, unfortunately, is that most of the best companies, the ones that are the most solicited, the ones who do a good job and benefit greatly from word-of-mouth advertising, do not need to rank high on the search engine results pages.
They have so many satisfied and regular customers for Search Engine Optimization that they make no effort to get more. They make a lot of profits and they are incredibly busy, so they do not need to work on optimizing their web content to get new customers.
How to choose an SEO agency WEB?
This leads to saying that companies that are well ranked for queries such as “the best Search Engine Optimization company,” or something like that, plus the name of the city or region or any particular area, such as e- trade, are not necessarily the best. These are companies that are simply looking for customers and are therefore focusing all their energy trying to get new customers.
This does not mean that companies doing a good job do not appear at the top of search results pages for queries like the one mentioned at the beginning of this paragraph, but only that such queries are not necessarily the ideal solution.
Mistake # 2: Betting Only on “Best SEO Companies” Lists
Many people think it would make sense to type queries such as: “Best Search Engine Optimization Company”, “Best Search Engine Optimization Consultants”, “Best SEO Companies” or “Best SEO Companies in Pakistan“.
Well, in this case, it is important to know that most websites offering this kind of lists or directories, so-called “best Search Engine Optimization companies”, are only intermediaries. Their job is, basically, to list companies working in the field of SEO in lists they put on their websites.
If this service model is good for such companies, it is not necessarily good for someone looking for a good SEO company for their website or for their business. Do not get me wrong, but this system is not trustworthy for you as a consumer. But again, companies offering this service are not all to be avoided.
Mistake # 3: Believe in the “secret recipe”
The mistake number three is to believe, unfortunately, those who claim to have a “magic recipe” allowing them to be the strongest in the field of Search Engine Optimization. So, the first thing to put in mind is that in SEO, there is no secret sauce. If you are told things like, “This is how Google works: blah, blah, blah, and that’s what we do with this or that,” is that you say anything.
And, if you ask them, “How do you do this or that? And for one reason or another, you’re told it’s a secret or a property right, beware. There, again, no one can pretend to hold a secret recipe. Search Engine Optimization is an area that is extremely open.
Certainly, there was at one time some secrets in this area, but this is no longer the case today. Take this as a sign that you need to switch to another provider.
How to choose an Search Engine Optimization agency WEB?
I want you to bring your entire team together around a single table and determine the goals you want your SEO approach to bring to your business or website. I want you to ask questions like: Why opt for an Search Engine Optimization strategy?
Why improve the natural ranking of its web content on search engines? Next, determine how you will measure the success of your SEO strategy knowing that there are good and bad goals in this area.
The right goals
Consider it that we have a product or service to offer and we want as many potential customers as we can. We know that searching the internet is one of the most effective ways to market our products or services to people. So, we are trying to increase our sales by multiplying the number of sales. We know, again, that Search Engine Optimization is a valuable sales channel. It’s good, it’s great!
We are trying to increase the number of downloads, free registrations or free trials. Here too, it’s a good goal.
We want to improve the reputation of our brand. There are brands that, despite having evolved in quality, they still suffer from some bad reviews that persist by their higher ranking on the search results pages of some well-known search engines like google, and that these Bad critics resist good critics who struggle to gain rank.
Well, maybe your brand is facing the same problem. So it would be a good goal to try to focus your Search Engine Optimization strategy on improving rankings of anything that can help improve your company’s brand image.
The wrong goals
We only need traffic to our website, a lot of traffic. Why ? Well, because it’s like that. Terrible, that’s already what we can call a bad goal. Traffic is not an objective in itself. If you simply think that more traffic means more conversions, you’re missing out on a very important detail that is that traffic needs to be refined and focused.
We want our website to rank well on search engines. Unfortunately, it’s foolish to think that ranking alone can help to have a good Search Engine Optimization strategy. Know that trying to rank your website higher on search engines without any other effort can never be a positive goal.
Try to beat a competitor for particular keywords or phrases. Again, this is not a positive goal, as it does not necessarily translate into positive conversions and does not lead directly to organizational goals.
I can still hear people saying, “Hey, could anyone tell me an Search Engine Optimization company that can help me raise the profile of my website or increase my trust flow?” again – my Google Page-Rank? “Know that Google abandoned the Page-Rank years ago. This feeling of pride, a bad idea, again.
Now, it’s time to take action and start by establishing a list of three to five good goals, see more, to achieve by means of your Search Engine Optimization strategy. You may decide to choose a company located in your area. Maybe this requirement matters a lot to you.
Or you could say that it does not matter to you. So having a company in your area or elsewhere is not important. That’s fine, so let’s move on. You might also ask yourself if your budget should be taken into consideration.
You need to come up with some criteria on which you can base your decision and establish a list of three to five companies from which you can choose the one that best fits your criteria.
Some good sources:
Most Search Engine Optimization companies post testimonials from satisfied customers on their websites, do not be fooled. However, if you are interested in a particular company, you can inquire with its regular customers to get an idea of its performance in the field of Search Engine Optimization.
Do not hesitate to ask the company that interests you to refer you to some of these usual customers from whom you can inquire about the quality of its services.
Look for information from your personal or professional circle as well.
Try to partner with similar but noncompetitive businesses. Try to find and establish win-win relationships with companies in the same field as yours and with whom you are not competing. You should, by the way, have already thought of that.
Do not hesitate to ask them for help with what service they use and if that company is satisfied with it, it’s a great way to find good leads.
The specialists of the sector in which you work. You can talk to some of these insiders in your industry and ask for advice on your Search Engine Optimization strategy.
Some good questions to ask an Search Engine Optimization agency WEB
Here’s one of the questions that should be asked of an Search Engine Optimization company:
What approach are you going to use to help us achieve our goals, and why?
It would already be a good start.
- How and how often they communicate with their customers and write their reports?
- On which measurement tools do they base their results?
- Which data do they need and why?
- What could help them develop a strategy that fits your goals?
- What resources will you need to hire internally? You should know this before you start an arrangement, as this could become very complex.
What would you do if things do not go the way you want? I like to ask that question, and I like to ask for specific examples of situations where things did not go well and what we did to fix them.
I like asking too many questions.
Especially in open discussions, like trying to know the Search Engine Optimization approach adopted by the surveyed company and its understanding of search engine behaviors such as Google. You can ask questions like, “Hey, tell me how Google ranks results on its search results pages and how, as a Search Engine Optimization company, can you influence this ranking? “.
You should hear good answers like, “Yes, here’s how Google does things, and here’s how we know it and here’s our strategy to influence those results.” It’s great, is not it?
I would also like to recommend these five things:
Avoid any WEB Search Engine Optimization agency that bombard you with phone calls and emails or promises to be on the first page of Google in 1 month or any other search engine. If so, it may be that the one who offers this works on paid rankings on Google, which is not the same as a natural or organic ranking.
Try to feel if you really have that feeling of trust in the company you choose.
This can only be achieved through concrete references, extensive discussions and personal testimonials from customers who have already used the services of the company you want to call on.
Base your choice, in part, on recommendations. If you hear about recommendations and trust them, it’s a wonderful signal.
The style of communication also has its share of contribution. If, during the discussions, you feel frustrated by the fact that you cannot get what you need in the direct and clear way. I would say that, in such a situation, there is a divergence of ideas and you should move to another provider.
The type of contract and pricing.
Many companies specializing in Search Engine Optimization practice a monthly pricing over a period of time. You should expect to pay an upfront payment and then a monthly fee for the duration of the service you will receive. If the duration of the service comes to an end and you want to continue to benefit from it, simply renew the contract with your provider. It’s a bit like many other services.
Three professional tips for choosing an SEO agency
If you want to make Internet referencing a fundamental skill in your business, then consider bringing it internally. Neither an agency nor a consultant can match the work of a person or team belonging to the company. If this idea seems strange or difficult to implement, you can start with an external consultant and then hire an SEO specialist.
If you find that recruiting an Search Engine Optimization specialist is expensive compared to your means, it would be a good idea to recruit a beginner in this field. Now ask an external SEO specialist to come, from time to time, to the train and guide it.
Remember that an effective Search Engine Optimization strategy is not within everyone’s reach. The field of search engine optimization is an extremely competitive field. Appearing on the first page of the results of a given query means having a 95% chance that an interested prospect will click.
This, not to mention the fact that the first 3 or 4 results of the first page get more than 70% of these clicks.
So, it would be pointless to engage in an Search Engine Optimization strategy if it allows you to bring up your content on the fourth or fifth page instead of the first or second page.